Social Media Action Committee (SMAC)
Committee Purpose
青年涩导航鈥檚 internal Social Media Action Committee (SMAC) is dedicated to educating 青年涩导航鈥檚 Social Media User Group (SMUG) on the strength of social media as a marketing vehicle and engagement platform. The committee ensures that governance, best practices, 青年涩导航鈥檚 brand/image and social messaging are unified across the university and platforms. The committee has the following goals:
- Research and discuss new social media issues and trends, and evaluate the applicability of these advances for 青年涩导航.
- Identify and create new content, plans and social media campaigns that would apply to and engage 青年涩导航鈥檚 online community.
- Support the 青年涩导航 community in the use of social media, focusing on best practices.
- Assist with implementing the university鈥檚 policy and guidelines, and strive to enhance compliance.
- Improve the cohesiveness of the university鈥檚 social messaging and social brand.
Membership
The committee includes 30 representatives from across the university, including faculty, staff and students.
Meeting Minutes
Access meeting agendas and minutes.